KS Marketing is the brainchild of Kevan Sangster, a recruitment and consulting industry veteran with a passion for writing and a belief that content marketing can revolutionise the customer acquisition process.
Founded in 2020 in the midst of the Coronavirus pandemic, our initial goal was to provide innovative marketing solutions to recruitment and consulting companies struggling with the challenging market conditions they found themselves operating in. We understood the challenges of business development for your industry, and the juggling act of trying to run a business, acquire new clients, keeping your marketing relevant AND having a life outside of work.
KS Marketing exists to positively contribute to this age old dilemma by doing the hard work of content strategy and development for you – allowing you to spend that extra time with your family or an extra hour in the gym, rather than writing your next blog post! This insight allowed our vision to come into focus: to become the content marketer of choice for Recruitment and Consulting firms, helping them to increase brand awareness, drive traffic to their websites and generate leads for their businesses by producing meaningful and insightful content for their target market.
Meet Kevan Sangster
Kevan has over 20 years experience within the recruitment and consulting industries across both Australia and UK markets, and has operated at consultant, manager and director level. This experience has also included establishing 2 start-up branches in Queensland for national recruitment firms, and also being a partner in a self-funded recruitment start-up in Sydney.
During his recruitment career, Kevan produced several pieces of content for marketing purposes, and found this was an undervalued tool for generating interest from clients. The problem was, there was never enough time to do it strategically! After completing a content marketing course through in-bound marketing specialists Hubspot, he founded KS Marketing to share these skills with the industries he has a deep connection to.
Outside of his primary career in recruitment, Kevan has spent the last four years building a secondary career as a freelance journalist, re-igniting his interest in current affairs first discovered as an Economics & Politics student at Birmingham University in the ‘90’s. Read his work in this field at www.kevansangster.com.
He is also a proud dad to two school age boys, a decidedly average but enthusiastic park run participant, and feeds his passion for sport by coaching his local u-11 soccer team.
Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” – Jimmy Wales, founder of Wikipedia